B Lab
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http://en.wikipedia.org/wiki/B_Lab
B Lab is a non-profit organization headquartered in Wayne, Pennsylvania, which created, and awards, the B Corporation certification for for-profit organizations.
The "B" stands for beneficial and indicates that the certified organizations voluntarily meets certain standards of transparency, accountability, sustainability, and performance, with an aim to create value for society, not just for traditional stakeholders such as the shareholders.
http://www.bcorporation.net/blog
http://www.bcorporation.net/what-are-b-corps/the-non-profit-behind-b-corps
http://www.inc.com/magazine/20070701/priority-a-new-kind-of-company.html
[2007]
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